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English9 The Art of Manipulation: Home

Advertising and Propaganda

Methods of Persuasion and Manipulation In our Society

In persuasion and manipulation, all people intensify some elements and downplay others.   The techniques common to all.  These are: to intensify, by means of repetition, association, composition; and to downplay, by means of omission, diversion, confusion.

Exploring techniques that are commonly used to manipulate individuals by means of persuasion, seduction and manipulation, found in written texts, language, images, advertising, organisational media promotions, speechs and political campaigns

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Acknowledgement

St Stephen's School would like to acknowledge the contribution of

Mr Darryl Fernandez,

a Teacher Librarian (Secondary) at the Carramar campus from 2012 - 2015, and the original author of this guide.

This guide is now being maintained by another staff member.