Advertisements: How to interpret what we see, read and hear by Sean ConnollyCall Number: 659.1 CON
ISBN: 9780749687809
Publication Date: 2009
We are bombarded by advertising every day. Persuasive commercials are on the radio, television, Internet, posters and on billboards. Most newspapers, magazines, radio and television stations around the world depend on money from advertising revenues.
This book looks at the way advertisements are compiled, targeting groups, using persuasive language and images, to seduce the consumer to essentially buy products.
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